Alstom and sustainable mobility: Europe-wide
campaign
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Launched on 1 September, the campaign, produced by
Jumpfrance for Alstom, illustrates the harmonious relationship
between nature and high technology. Using hyper-realistic 3D
images, each product is featured in a modern dreamlike setting
that evokes a natural environment filled with plants and
animals.
The campaign, already featured in the business and trade press,
has now gone public in a number of European cities. For the
inauguration of the Lausanne metro on 18 September, the
stations were opened to the general public for four days,
enabling 160 000 visitors to see the six campaign posters
displayed on the walls of the brand new buildings. The fresh,
modern world portrayed by the campaign also graced the airports
of the German capital last week, to coincide with the Innotrans
trade show in Berlin, which took place on 23-26 September.